2026 Social Media Sorted!
365 Days of Strategic Prompts for Product-Based Businesses
A simple, proven way to help customers get to know you and to give them a gentle reminder you sell things.
For years I used to dread social media… not because I couldn’t write captions. But because I never knew what I should be posting.
Every day it was the same mental loop:
“Should I be selling more?”
“Am I being too salesy?”
“Am I boring people?”
“Am I being too quiet?”
“What’s the right thing to post today?”
So I’d overthink it…
post nothing…
then feel guilty about it later.
Sound familiar?
Why Social Media Sorted exists
After working with hundreds of small business owners, and running my own product-based and service businesses, I realised something important:
Figuring out what to post is the hardest part of social media.
Not Canva.
Not writing captions.
Not taking photos.
It’s the constant invisible decision-making: “What should I post today?”
So I stopped winging it, and built myself a simple content structure that:
helped people get to know me
built trust in my brand
showed my products in context
and regularly (with no ick) reminded people I sell things
It worked. And it removed a huge amount of mental load so I had the space in my brain to keep on creating (which is the bit that I love).
What is Social Media Sorted?
Social Media Sorted is a 365-day social media content strategy, disguised as easy daily prompts.
It’s been deliberately designed to:
help your audience get to know you
build familiarity and trust over time
show the human behind the business
tell the story of your products
and gently invite people to buy… without feeling awkward, pushy, or stressing over every sale.
Instead of guessing what to post, you’re guided through a full year of balanced content that includes:
connection content
behind-the-scenes content
brand story content
product storytelling
gentle selling prompts
All in a realistic and sustainable rhythm.
This is not a random list of ideas
This isn’t 365 content ideas pulled out of thin air. It’s a long-term content strategy built around how people actually buy from small businesses.
It’s designed so your audience:
starts recognising you
understands what you sell
feels connected to your brand
sees your products regularly (without being hammered with sales posts)
remembers you when they’re ready to buy
In other words: it helps you stay visible and build trust at the same time.
The real problem it solves
Most product-based business owners don’t struggle with creativity. They struggle with decision fatigue.
Constantly wondering:
“Should this post be about me or my product?”
“Am I selling enough?”
“Am I oversharing?”
“Is anything actually working?”
That mental load is exhausting, especially when you’re already running every part of your business.
Social Media Sorted removes that thinking from your plate.
You just:
Read today’s prompt
Create a simple post
Move on with your day
Who this is for?
This calendar for you if you:
run a product-based business (physical or digital)
sell via Instagram, Facebook, Etsy, Shopify, markets, or a mix
feel inconsistent or stuck with social media
overthink every post
don’t want pushy sales tactics
want a clear, calm plan you can actually stick to
What’s inside?
You get:
365 strategic daily prompts which have been written specifically for product-based businesses and include…
A considered mix of:
getting-to-know-you content
trust-building content
behind-the-scenes content
product storytelling
gentle selling content
Monthly themes that:
build connection first
layer in visibility
support confidence in selling
encourage gradual, sustainable sales growth
No rigid posting rules. No algorithm-chasing. No pressure to post every day.
Why this will be a lifeline for many small businesses
Because most small business owners are doing this:
making great products
working incredibly hard
trying their best to show up online
while constantly doubting what they should be posting
Social Media Sorted gives you:
clarity
structure
reassurance
and a quiet confidence that you’re posting the right kind of content
It turns social media from a worry, into a simple tool to keep your business visible.
Two ways to get it
Digital Download £6
(50p per month for a full year of strategic content guidance)
Instant download
Print it or use it digitally
Reuse year after year
Low-cost, high-impact tool
Printed Hard Copy £11 (inc P&P)
Physical planner-style format
Keep it on your desk
Flick to today’s prompt
Jot ideas alongside each prompt
No screens required
Why I created this
I created this because I was exactly where you are.
I was:
overthinking social media
second-guessing every post
worried about being too salesy
and not selling enough at the same time
What I needed wasn’t more advice. I needed a simple, strategic structure.
Social Media Sorted is what I now use myself, and what I give my clients when they say: “I just don’t know what to post.”
This is not:
❌ A viral content system
❌ A sales funnel
❌ A promise of overnight income
❌ A hustle-culture marketing plan
It is however:
✔️ A realistic content strategy
✔️ A simple, guiding strategy
✔️ A way to build trust in your brand
✔️ A long-term sales support tool
Ready to get your content sorted?
You don’t need to post more.
You don’t need to be louder.
You don’t need to be perfect.
You just need a clear, supportive plan. Social Media Sorted gives you that, every single day of the year.
Buy Social media Sorted 2026
A small investment for a huge reduction in daily mental load.